This is an introduction to statistics using the statistical software R presented by the Institute for Interactive Marketing and Social Media at WU Vienna.

The tutorial is intended to facilitate the learning process by summarizing the content that was covered in class. It includes the code files that we used during each session, along with the commented outputs and explanations in text and video format. You can use it as a reference for this course but also for other courses that you will take throughout your studies.

None of the material on the following pages is new, nor is it invented by us. We intend to provide a summary of existing material interesting to the marketing researcher. We have cited the sources used for all the tutorials. However, if we have not given you appropriate credit for your work or failed to cite something correctly please contact us through the github page of this course so we can resolve the issue amicably.